As I write, Graham is placing our first odd guy art merchandise order: ball caps. After deciding to go with “Anvil” pigment-dyed caps, we chose three colors on which to have our logo embroidered. We’ve spent a lot of time researching blank hats and shirts and decided that the pigment-dyed garments are best suited for our demographic. They look slightly faded and worn, but are of excellent quality and softness (just like us!).
We’re trying to do this in a a sensible order. We can’t, for instance, design the website without first photographing the merchandise, but we can’t photograph the merchandise without first having it printed. And of course we can’t print the merchandise until it’s designed, but we can’t design the merchandise without first understanding our demographic. (And we can’t understand our demographic without first drinking a lot of coffee).
So we’ve spent the past several months doing research. Some of this simply included observing people while they hung out in coffee shops or wandered through art exhibits. But we’ve also been pouring through current marketing books and online forums and garment catalogs. We’ve surveyed our friends and harassed our families. And now, today, all of those months of pondering and studying have evolved into something tangible – and hopefully into something that YOU will find fun to wear!