if “Plan A” doesn’t work, there’s B, C, and D

While a successful enterprise begins with a well-researched business plan, one must also remain flexible. “Odd guy art” is no exception.

Our intent when we started this T-shirt design company was to rely solely on internet sales. But when we launched six months ago, we were immediately met with, well, cyber silence ā€“ despite months of research and prep and eager attempts at social network marketing.

So we evolved a little. We designed a display stand and began selling at local events and outdoor summer markets. What a relief to see our sales take off! But we had to pack it up when summer came to an end. (If you’ve ever visited Wisconsin in the fall you’ll understand why we don’t sell our wares outdoors after mid-October).

So we evolved again. We researched some more (we are nothing if not stat junkies) and decided to sell our shirts wholesale. So far, we’ve had great initial success approaching retail shops, so we’ll add those venues to our repertoire .

Though we won’t give up on internet sales (patience, Grasshopper…), we are very pleased with the direction that “odd guy art” has taken. Statistics dictate that a successful internet presence takes two years to achieve, after all, and we are happy to do all we can in the meantime to serve you.

Oddly yours,

Marie

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One response to “if “Plan A” doesn’t work, there’s B, C, and D

  1. Pingback: The Friday Blog Round-Up 11/12/10 » EnMart Embroidery Talk

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