Monthly Archives: May 2011

beyond banal

BEYOND (Bee-YOND): Outside the physical limits or range of.
BANAL (Bih-NAHL): So lacking in originality as to be obvious and boring.

At “odd guy art,” we’re bored by banality, crushed by clichés, terrified of trite. There is no place in a quirky new business for mediocrity, and so we wrack our brains continuously for new ideas. In the immortal words of the legendary Steve Martin, “Comedy is not pretty.”

Our newest shirt design features that very thought: “Beyond Banal.” When you wear this design (which we know you’ll do with pride), you are telling the world, “I’m so far from dull I’m practically maniacal.” No flashy colors or design elements necessary; you are BEYOND BANAL.

This new design is available for purchase next week at our website. Take a look, you. 🙂

Marie
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odd guy’s index

As our one year anniversary approaches, let’s take a look at what we’ve accomplished, shall we?
 • Hours spent defining and researching our target audience: 84
• Number of logo fonts considered before deciding on “Hasty Pudding:” 23
• Number of hours logged on Skype: 328
• Miles from Lake Michigan our OGA studio is located: .2
• Hours spent hand-drawing much of website: 42

T-shirt designs created: 16
• Miles walked/ran for mobile business meetings: 124
• Ranking of “raspberry” among best-selling OGA cap colors: 1
• Hours spent ironing tote bags: 35
• Number of T-shirt-shaped OGA brochure designs created: 2
• OGA YouTube videos launched: 6
• Number of foreign cameo appearances in videos: 1
• Number of cameo appearances by Walmart employees: 1
• Number of small fires accidentally set during filming: 2
• Penalty points assigned for finger quotes during filming: 10
• Hours spent editing footage: 853
• Size of OGA festival canopy: 10′ X 10′
• Ratio of Diet Cokes consumed to ounces of water: 245 to 1
• Miles biked round-trip to printer, per trip: 26
• Ranking of EnMart among most-active OGA Facebook friends: 1
• Number of celebrities named Yoko Ono who follow OGA on Twitter: 1
• Number of national magazines that featured OGA on the cover: 3
• Number of stores in which OGA shirts are currently sold: 3

Thank you for joining us in this, our first year of business. If you have any questions, or if we can help you in any way, just let us know!

Marie and Graham

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