Tag Archives: bicycle

win a FREE shirt

Guess what, shirt-wearing public! We have some new designs!

With these, however, we are doing an experiment – of which YOU can be part! If you can help set up “odd guy art” with a shop in your area, we’ll send you a FREE shirt.

Sound like a lot of work?

Not really. Think of all the little gift shops, boutiques, and coffee houses in your locale. Just send us their contact information, we’ll wow them with our goods, and if they order from us, YOU get a FREE Shirt (a $28 retail value).

If you can help us find a home for our new designs – or ANY of our designs – we’ll order them in larger quantities so that we can sell them on our website as well.


Marie and Graham

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odd guy’s index

As our one year anniversary approaches, let’s take a look at what we’ve accomplished, shall we?
 • Hours spent defining and researching our target audience: 84
• Number of logo fonts considered before deciding on “Hasty Pudding:” 23
• Number of hours logged on Skype: 328
• Miles from Lake Michigan our OGA studio is located: .2
• Hours spent hand-drawing much of website: 42

T-shirt designs created: 16
• Miles walked/ran for mobile business meetings: 124
• Ranking of “raspberry” among best-selling OGA cap colors: 1
• Hours spent ironing tote bags: 35
• Number of T-shirt-shaped OGA brochure designs created: 2
• OGA YouTube videos launched: 6
• Number of foreign cameo appearances in videos: 1
• Number of cameo appearances by Walmart employees: 1
• Number of small fires accidentally set during filming: 2
• Penalty points assigned for finger quotes during filming: 10
• Hours spent editing footage: 853
• Size of OGA festival canopy: 10′ X 10′
• Ratio of Diet Cokes consumed to ounces of water: 245 to 1
• Miles biked round-trip to printer, per trip: 26
• Ranking of EnMart among most-active OGA Facebook friends: 1
• Number of celebrities named Yoko Ono who follow OGA on Twitter: 1
• Number of national magazines that featured OGA on the cover: 3
• Number of stores in which OGA shirts are currently sold: 3

Thank you for joining us in this, our first year of business. If you have any questions, or if we can help you in any way, just let us know!

Marie and Graham

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spandex-free cycle chic

Are you familiar with the cycle-chic movement? It’s part of the whole wonderful spectrum that is urban cycling; looking good on your bicycle and having a good-looking bicycle under you. It can mean wearing anything from a T-shirt to a tweed suit. What it isn’t, is Spandex.

Cycle-chic started on the city streets of Europe and has eagerly spread to the cities of Australia and here in the USA. Blogs have been key in driving this stylish movement forward. They feature photo galleries that capture the spirit and the imagination of urban cyclists.

A great place to start the exploration is at the home of cycle chic, Copenhagen. http://www.copenhagencyclechic.com/

Then maybe venture over to London where my fellow Brits are showing fine form on those familiar streets. http://london-cycle-chic.blogspot.com/

Closer to home, in New York City you’ll find some very cool images from this chilly spring we are all enjoying. http://nycyclechic.blogspot.com/

It’s all about simply dressing practical with a touch of style and going about your busy day on your bicycle. What could be better? Why not dust off your old, beautiful bike and show your very own cycle chic.


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T-shirts now available at…

As we enter 2011, we are excited to feature two retailers who are now selling our T-shirts and caps.

The photo above depicts our “odd guy art” display at Paradigm Coffee and Music (on 8th Street in Sheboygan). They are currently featuring our “Bike Me” design as their “Shirt of the Month.” Our 1970’s vintage banana bike adds more fun to the display and has been attracting a lot of attention. For those of you with an eye for old bikes, this is a Columbia Tripper.  Paradigm Coffee and Music is a very popular coffee shop (with great food, too) that attracts nationally known musicians to its stage.

When you venture down to the Blue Harbor
Resort along the Sheboygan River, you will discover “Aras, Beks and Pottiers,” purveyors of fine gifts. They currently stock three of our T-shirt designs. We are very happy to have our shirts included in this high quality gift shop in the centre of Sheboygan’s resort and conference area.

Stop in at both when you are in town. You  won’t be disappointed. Buy a shirt!

                                                                                                              Aras, Beks and Pottiers

We have several more outlets who are planning to stock our shirts in time for the spring season. We are excited to increase our growing number of retailers as we head into the new year. If you would like to see our shirts in one of your favourite apparel stores, gift shops, coffee houses, or bike stores – or anywhere – tell them about us (or tell us about them) and we’ll do our best to make it happen.


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how can we help you?

Well, good morning! Come on in and make yourself at home. There’s some coffee over in the corner there and a blank easel for the kids to draw on while you shop.

Ah, good question. We mainly design and sell our own T-shirts featuring the kind of art we ourselves are drawn to; art that is odd or witty or cool.

See this shirt here? It’s based on DaVinci’s “Last Supper,” only it’s also a still life of pears. Like all our shirts, it’s screen printed on 100% cotton.

And since we often hang out and work in coffee shops, we were intrigued by the artwork that the baristas make in the foam of their lattes. That’s what inspired this shirt:

And if you’re like us, we find mechanical designs as fun as the are perplexing. This design begs the question, “Is the bird operating the gears or are the gears operating the bird?”

Thanks! We’re glad you like them so far. Might we interest you in a shirt that reflects our enthusiasm for bicycling? (You’ll soon recognize a theme here):

If you grew up in the 60s or 70s (or even if you didn’t), you might appreciate the sentiment behind this bit of nostalgia:

The next set of shirts are sure to be conversation starters. They’re based on historical events that never actually happened. Try this one on for size:

Bet you didn’t know that there was also a Victorian-era “Run to Eradicate Rickets” in 1862. Here’s “proof:”

And the 1918 London Triumvirate? The European precursor to the modern-day triathlon? It’s all right here on the shirt:

Sure, you can try them on. The fitting rooms are over there next to the Monet. Go on. We’ll wait!

Oh, I see the women’s cut is a little snug on you, sir. You’ll want to try the roomier Mens/Unisex style. All shirts come in both cuts.

Ah yes, you’re referring to the little guy printed on the back of each T-shirt. That’s our logo, “odd guy art,” whose face changes color with every shirt:

Our shirts are all pre-washed, so don’t worry about them shrinking. Have you decided on purchasing something today? (Pause). What?! You want one of each? Excellent, sir! Graham will ring you up back at the register (just right of the Renoir) while I refold your shirts and bag them for you.

Thank you for stopping at “odd guy art!” Feel free to visit our online store.

Marie and Graham

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All content and images;
Copyright © 2010 by Hetzel and McAllister. All rights reserved.

sales calls: “odd guy art” style


Yesterday Graham and I packed up our gear and hit the road, hoping to convince area retailers to buy our T-shirts. That might sound simple (and ultimately, it was). But prior to this big event, we spent two months preparing. Here’s what we did:

1. We identified which stores to target. We asked ourselves, “Where would members of our demographic shop?” Based on that (and with our particular designs in mind), we chose art boutiques, bicycle shops, coffee shops, and art-related gift shops.

2. We calculated our wholesale pricing. Graham’s previous entrepreneurial experience was of great help here. We considered our material and labor costs to reach a reasonable wholesale price that retailers seemed pleased to accept.

3. We designed a wholesale marketing package. We bought yellow folders and filled each with the following: A line sheet identifying our products, full-color trifold T-shirt-shaped brochures, a full-color oversized postcard detailing our company, our business cards, and our order forms.

4. We re-researched our products and services. We wanted to be prepared to answer questions about our T-shirt composition, weight, country of production, and sizing, along with information on the screen printing process, shipping methods, and payment terms.

5. We developed a loose script and rehearsed it. Since we chose not to make formal appointments with prospective buyers, we wanted to keep our visits brief but fruitful. Our first question (after a cheerful greeting and an expression of sincere interest in their store) was, “Do you buy merchandise from independent vendors?” The conversations took off naturally from there.

6. We packed samples of our products. Depending on what type of store we entered, we brought in the samples of our merchandise that would most appeal to its customer base.

7. We made a follow-up spread sheet to fill in afterward. We listed the name and location of each store, contact information, date of contact, spaces for dates of future contacts, and notes on the visit and other particulars.

So far we’ve tackled our home city and its surrounding county. (Imagine our delight when the very first buyer said, “Yes!”). Next, we’ll hit the shops we’ve identified in nearby Milwaukee, Madison, and Green Bay. After that, who knows? Maybe you’ll spot an “odd guy art” shirt in YOUR city. In fact, if you have an artsy/clever/eclectic store in mind, please let us know! We’d be truly grateful.


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Bike Me at Earthfest

At this very moment, our two newest T-shirt designs are being printed at our excellent screen printer, Mountain Promotions of Oostburg, WI. We are very excited about these shirts, which we’ll introduce at Earthfest in Sheboygan this weekend. We’ll feature the shirts on our web site at the new low price of $24.95.

Earthfest is a huge 2-day local event that celebrates our planet by encouraging responsible living and environmental awareness. How better to promote earth-friendly activities than to offer new designs featuring… bicycles! So along with our other earth-friendly merchandise, we’ll have these new designs for sale.
Bike me!

The new designs will also be printed on our recycled canvas tote bags. We print these bags ourselves, so we are able to offer more variation on each design. The tote bags have been selling fast recently and apart from looking good they are both earth-friendly and practical. Keep an eye on the bags page at our web site for these special versions.

Marie and Graham

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All content and images;
Copyright © 2010 by Hetzel and McAllister. All rights reserved.

weekend double header

What a weekend!

“Odd guy art” took part in two events: The local farmer’s market art show and the John Michael Kohler Arts Center’s “NOMO Expo.” We put in a total of 16 hours setting up, selling, mingling, sunning, and packing up. We both found it extremely satisfying to meet new people and to sell our merchandise on such a lovely weekend.

Our biggest thrill is when someone sees one of our designs and really “gets it.” It must be how a comedian feels when his audience responds with laughter. One woman in particular was laughing hard at our “Unlikely Events” shirts (those featuring mock historical events), and even though we couldn’t see her behind the shirt rack, we chuckled along with her. (And yes, she bought a shirt).

Here’s a picture of our new set-up. We added some vinyl lettering to our canopy (which held reasonably well) and stitched a banner featuring our “odd guy” so that we’d be seen from a distance. People found us, so we guess it worked.

Our canopy, sufficiently pimped.

At the Arts Center on Sunday, we were interviewed for the official event video. This photo shows the cameraperson setting up at our booth prior to the interview.

Setting up to be interviewed.

After the events were through, we went out for a nice Thai dinner, and then Marie fell into a deep slumber that lasted 14 hours. Seriously.

We look forward to meeting more of you either in person or via the web. Drop us a line. Respond to this blog. Or just email and say hello. People are our favorite species.

Marie & Graham

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Friday night retail therapy

Friday evening was a blast and kicked off a great weekend for “odd guy art.” We expected a quiet night; people wouldn’t expect to find T-shirts for sale at a bicycle-based fun night in a coffee shop. But boy, were we wrong. Our shirts and tote bags attracted a lot of attention and sales were brisk. We also discovered that our target demographic is just about right except that we were also making sales to much younger people, too. This was a very exciting discovery.

On top of that we made some great new connections. We received an invitation to sell at the NOMO Expo at the John Michael Kohler Arts Center in Sheboygan, July 8-11th. NOMO is all about using your bike for transport (Non Motorised transport) and is very close to our hearts. It’s also right in our target audience of artistic, earth-aware, thoughtful people. (Basically us, and the people we love). A great Friday night led to an excellent Saturday through residual sales, website and blog visits, and the general “feel good” factor of a successful night’s work.

On Sunday, I bid a sad farewell to Marie for the week as she heads to DC. After the intensity of a business start-up and the creation of our designs, I feel like I’ve had an arm cut off. So I am holding down the fort (figuritively speaking) and having a bit of a tidy in the studio. Maybe I’ll finally get that water cooler fixed, but I doubt it somehow.

Until next time, have fun, wear T-shirts.

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