Tag Archives: website

odd guy’s index

As our one year anniversary approaches, let’s take a look at what we’ve accomplished, shall we?
 • Hours spent defining and researching our target audience: 84
• Number of logo fonts considered before deciding on “Hasty Pudding:” 23
• Number of hours logged on Skype: 328
• Miles from Lake Michigan our OGA studio is located: .2
• Hours spent hand-drawing much of website: 42

T-shirt designs created: 16
• Miles walked/ran for mobile business meetings: 124
• Ranking of “raspberry” among best-selling OGA cap colors: 1
• Hours spent ironing tote bags: 35
• Number of T-shirt-shaped OGA brochure designs created: 2
• OGA YouTube videos launched: 6
• Number of foreign cameo appearances in videos: 1
• Number of cameo appearances by Walmart employees: 1
• Number of small fires accidentally set during filming: 2
• Penalty points assigned for finger quotes during filming: 10
• Hours spent editing footage: 853
• Size of OGA festival canopy: 10′ X 10′
• Ratio of Diet Cokes consumed to ounces of water: 245 to 1
• Miles biked round-trip to printer, per trip: 26
• Ranking of EnMart among most-active OGA Facebook friends: 1
• Number of celebrities named Yoko Ono who follow OGA on Twitter: 1
• Number of national magazines that featured OGA on the cover: 3
• Number of stores in which OGA shirts are currently sold: 3

Thank you for joining us in this, our first year of business. If you have any questions, or if we can help you in any way, just let us know!

Marie and Graham

Join us on Facebook
Follow us on Twitter
Visit us on the web


how can we help you?

Well, good morning! Come on in and make yourself at home. There’s some coffee over in the corner there and a blank easel for the kids to draw on while you shop.

Ah, good question. We mainly design and sell our own T-shirts featuring the kind of art we ourselves are drawn to; art that is odd or witty or cool.

See this shirt here? It’s based on DaVinci’s “Last Supper,” only it’s also a still life of pears. Like all our shirts, it’s screen printed on 100% cotton.

And since we often hang out and work in coffee shops, we were intrigued by the artwork that the baristas make in the foam of their lattes. That’s what inspired this shirt:

And if you’re like us, we find mechanical designs as fun as the are perplexing. This design begs the question, “Is the bird operating the gears or are the gears operating the bird?”

Thanks! We’re glad you like them so far. Might we interest you in a shirt that reflects our enthusiasm for bicycling? (You’ll soon recognize a theme here):

If you grew up in the 60s or 70s (or even if you didn’t), you might appreciate the sentiment behind this bit of nostalgia:

The next set of shirts are sure to be conversation starters. They’re based on historical events that never actually happened. Try this one on for size:

Bet you didn’t know that there was also a Victorian-era “Run to Eradicate Rickets” in 1862. Here’s “proof:”

And the 1918 London Triumvirate? The European precursor to the modern-day triathlon? It’s all right here on the shirt:

Sure, you can try them on. The fitting rooms are over there next to the Monet. Go on. We’ll wait!

Oh, I see the women’s cut is a little snug on you, sir. You’ll want to try the roomier Mens/Unisex style. All shirts come in both cuts.

Ah yes, you’re referring to the little guy printed on the back of each T-shirt. That’s our logo, “odd guy art,” whose face changes color with every shirt:

Our shirts are all pre-washed, so don’t worry about them shrinking. Have you decided on purchasing something today? (Pause). What?! You want one of each? Excellent, sir! Graham will ring you up back at the register (just right of the Renoir) while I refold your shirts and bag them for you.

Thank you for stopping at “odd guy art!” Feel free to visit our online store.

Marie and Graham

Join us on Facebook
Follow us on Twitter
Visit us on the web

All content and images;
Copyright © 2010 by Hetzel and McAllister. All rights reserved.

middle-age moments

We’re six months into existence and it only now occurred to us to showcase our products on the “odd guy art” Facebook page. D-uh.

What other blatantly obvious opportunities might we have forgotten? Which glaring epiphanies will strike next? We shudder to think…

• Review “supply and demand” model, consider implementing
• Check on that guy who took some of our shirts into the dressing room to try on last week
• Pay government its share of sales tax (minus our share for not utilizing curbside garbage pick-up)
• Replenish XXXL merchandise prior to Mississippi trade show
• Promote holiday sales before the holiday
• Sell merchandise

Who knows what else will occur to us in the coming days? (“Practice fire escape route plan?” “Unplug the iron?” “Back up computer?” [D-oh!]).

As our brains continue to calcify, we look forward to serving you.


Join us on Facebook
Follow us on Twitter
Visit us on the web


state of the “odd guy art” union

As we approach the end of our first quarter in the business world, it’s nice to reflect on how far we’ve come – as well as how far we have to go.


Graham and Marie, contemplating.

After preparing for months (designing, researching, promoting), we opened our virtual doors in early May with an online launch party, intending for “odd guy art” to be solely internet-based. The next four weeks, however, saw us biting our fingernails to the nub; sales were slow.

Then a local coffee shop invited us to sell our wares at an indoor event they were hosting, and bingo! Our stuff sold like hotcakes! A whopping 20% of the people who stopped by our booth purchased something. This event led to other face-to-face sales opportunities, and again, we found that our merchandise sold very well. We stopped biting our nails and started eating real food again.

And now we’re entertaining the notion of selling wholesale to a variety of small shops in larger cities. We’re researching which shops’ clientele best match our demographic so that sales benefit not only us, but YOU. We want to continue to discover where you shop so that we can share our designs with the type of person who’d most appreciate them.

Not that we’ve given up on the internet. We’re still plugging away at establishing a trusted and creative presence. We’re on Facebook, Twitter, and StumbleUpon. We update our website and our blog regularly. We post quirky videos that invite equally quirky responses. In time (and with patience), we’ll increase our internet sales as well.

You can help us grow by sharing our links with your friends and family. We’d very much appreciate your input and your support during this exciting time of growth!

Thanks, mates.


Join us on Facebook
Follow us on Twitter
Visit us on the web


what to do with that extra $2

Dear T-shirt-buying public,

Hello! We’d like to see even more of you wearing our T-shirts this summer, so we’ve decided to reduce our shirt prices by $2.00. Each. And if that weren’t enough, we’d also like to save you the mind-numbing quandary of deciding what to do with that extra money.

Things to do with my extra $2.00:

Include biscuits with tonight’s supper.
Buy candy for the baby.
Spend on two “Dollar Menu©” items from McDonald’s.
Add to Junior’s college fund.
Fold up bills and use as shim under broken coffee table leg.
Pay 1/500th of this month’s mortgage.
Hire babysitter for ten minutes.
Fold in half, and presto: Drink coasters.
Stack eight quarters. Unstack. Repeat ad nauseum.
Accordian fold, use as fan.
Use to place wagers on the PGA (Go Tiger!).
Shred. Toss in lettuce bin at local salad bar.
Knot together and use as emergency tourniquet.
Fashion into hip origami coin purse.

I’m sure there are some ideas I may have forgotten, so please add your thoughts here; they’d be much appreciated. And then, visit our website (www.oddguyart.com) to take advantage of this exciting offer. We look forward to hearing from you:).


Join us on Facebook
Follow us on Twitter
Visit us on the web


social media marketing and YOU

Good morning!

I studied writing in college, and I recall one particular class entitled “Writing For Media” that taught how to write news releases, radio advertising copy, TV ads, etc. That was 1995.

Well, it’s an entirely new world. Of course good writing skills never go out of style, but marketing has changed dramatically with the introduction of the internet. Now that we’ve started our own T-shirt design business, we’ve had to re-learn some basic concepts about marketing in 2010.

First, we’ve decided (for now, anyway) that we don’t need a marketing budget. *Shock*. A decade ago, that might have spelled instant failure in the business world, but thanks to the internet and its immediate global reach, we’re able to spread our message for free. Social media outlets like Facebook, LinkedIn, and Twitter are wonderful ways to convey our ideas and meet potential customers.

Secondly, there are social bookmarking sites like Digg and StumbleUpon and Delicious. These sites spread your web url to other members in response to the interests they listed upon joining. We joined several of these sites last week, and though we’re still learning how to use them, they seem to be working. (In fact, don’t tell Graham, but I’m secretly addicted to StumbleUpon).

We also participate in online forums, which are incredibly helpful online communities of like-minded people willing to share tips and advice about a particular area of interest. For us, the best we’ve found is t-shirtforums.com. We also started this blog (the one you’re reading right now), which is another online vehicle not only for marketing but for sharing information.

All of these media, in one way or another, provide an opportunity to market your business.

But how do you get your message heard amid the internet’s gazillion others?

First, you have to market specifically to your particular audience. This is called “niche marketing.” Who are your potential customers? Identifying your demographic is important. If your business sells, say, hammers for left-handed people, then you have to search the internet for elements of that exact group (and believe me, the internet contains information on some very specific groups. One quick search on blog publisher WordPress yielded 177,588 results for “left-handed”).

You also need to find a way to help potential customers solve their problem quickly. When a customer visits your site, the site design should enable him to make his decision rapidly and efficiently, and to enter into the buying cycle with ease.

Establish a genuine online persona in order to garner trust and create relationships with potential customers. Just be yourself. Leave status updates on Facebook and let your personality shine through. Write blog posts that not only talk about your products, but help your customers solve their problems and get to know you better. People are more willing to buy things from someone they feel that they know.

At this point our business is only three weeks old, so we still have a lot to learn. But teaching a couple of old dogs new tricks is still possible. And, we have to admit, it’s fun.


Join us on Facebook
Follow us on Twitter
Visit us on the web


gearing up to open

Dear existing and potential friends,

As “odd guy art” prepares to open its virtual doors, we look forward to getting acquainted with you. We can’t wait to show you around our studio, and to help you into some unique, artistic, and witty T-shirts. If you have a sec, post a comment here and say hello.

How was your day?

Ours was busy in the best of ways. We placed our final shirt design order from our most excellent screen printer, Mountain Promotions in Oostburg, Wisconsin. They are currently undergoing a business identification upgrade (and adding services to boot), yet they’ve continued to serve customers like us promptly and efficiently. We cannot say enough wonderful things about the quality of their printing and the kindness/helpfulness of their staff.

While the last of our designs are being printed, we are working furiously on our website, registering our business, opening a bank account, organizing shipping materials, ordering shirt tags and business cards, and developing our marketing and web presence. We rarely sleep and drink lots of caffeine. But amid all the hard work, we laugh a great deal and are truly delighted to have set off on this venture. We hope we can spread some of that joy to you.

Bye for now!


PS: Here’s Graham looking very serious as we opened our company bank account yesterday. Ha. Smile, Graham!